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Jefe here, and I’ve got a special guest post from Cindy Royal with details on a very cool Gowalla tie-in for those of you planning to hit the NY shows next week. We’ll have more Gowalla goodness coming soon, so sign up now!

Next week, when Old 97’s blow into the NY area, join the fun by using
Gowalla to check in to the shows you attend. Attend all three NY-area
shows, get a special pin for your Gowalla passport, and you could win an
Old 97’s T-shirt.

Not on Gowalla yet? It’s easy to get started and, most importantly,
completely FREE. Here’s how:

1. Download the Gowalla app for your smartphone. It’s available on
iPhone (featuring brand new Version 3), Android and many other services.

2. Set up a login and password.

3. When you’re at the NYC shows, look for the special Old 97’s event
spots and check in. You can also choose to broadcast your check-in to
other social networking sites like Twitter or Facebook. After you check
in, you can upload photos, make comments and see which other fans have
checked in at the show. It’s a fun way to share the Old 97’s concert
experience!

4. To be eligible for the special pin and T-shirt giveaway, you must add
Old 97’s as a friend on Gowalla before your first show check in. Visit
http://gowalla.com/old97s on your computer (login with the same
information as you did when you set up the app) and select Add as
Friend. Or you can visit the trip page and choose Bookmark This Trip. (It’s OK
to do both!) Then just go to all three NYC-area shows, check in and have
a rockin’ good time.

Not going to be at the shows? You’re still in luck. You can follow the action
by visiting the Gowalla event spots during or after each show to see the
check-ins and enjoy the photos and comments.

Dec. 8, Old 97’s at Bowery Ballroom

Dec. 9, Old 97’s at Bowery Ballroom

Dec. 10 Old 97’s at Music Hall of Williamsburg

~ Cindy

I actually watched the Gowalla page during an Old 97’s show not long ago, and it was fun to see people add photos as it happened. So sign up, check in, and get yourself a free shirt!