A new leg of the tour starts tonight, and once again we’ve got goodies for anyone who signs in at a show on Gowalla. Here’s the scoop from Cindy Royal:

Go on a cross-country trek with Old 97’s. Check in at 3 shows during
February and March, and you’ll get a special pin for your Gowalla
passport. Plus, everyone who checks in at a show gets a free, rare demo
download. From Arkansas to Chicago to Florida, wrapping things up in
their home state of Texas, there are many opportunities to rock with the

You must visit at least 3 spots to complete the trip.

If you’re not on Gowalla, it’s easy to join:

1. Download the Gowalla app for your smartphone. It’s available on
iPhone, Android and many other services.

2. Set up a login and password.

3. Make sure you are following Old 97′s on Gowalla. Go to
gowalla.com/old97s and click “Add As Friend.” Or you can choose
“Bookmark This Trip” at http://gowalla.com/trips/35317 (make sure you
are logged in). You must either follow the band or bookmark the trip to
be eligible for the pin.

4. When you’re at a show, look for the special Old 97′s event spots and
check in (if you don’t see it in the Check In list, search for Old
97’s). You’ll then be able to see which other fans have checked in at
the show. And please help spread the love by broadcasting your check-in
to Twitter or Facebook, uploading photos, and making comments. You can
share the experience and help get the word out at the same time.

5. Check in at three or more shows, and you’ll automatically get the
pin! It’s that simple.

6. When you get home, you’ll have an email waiting for you with a free
rare demo download.

Not going to be at a show? You’re still in luck. You can follow the
action by visiting the Gowalla event spots during or after the shows to
see the check-ins and enjoy the photos and comments. Visit
http://gowalla.com/trips/35317 to check out the spots on this tour.

Thanks again to Cindy and Gowalla for setting this up. It’s always fun to check out the pix from the show as it’s happening.